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Establishing Consumer Confidence through Clean Label Claims

May 7th, 2017

Clean label is a term that is in a constantly evolving, malleable to the demands of the global consumer. Global brand owners are continuing to show a keen interest in not only keeping pace with front runners in terms of clean label reformulation, but also in determining what the next level of “clean” could entail in a practical sense. The more traditional clean label claims such as no artificial and all natural claims may not be enough in the years to come, but for now, these claims are flourishing in developed markets.

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Alan Rownan

Alan Rownan, Senior Consultant at Euromonitor International, is tasked with spearheading Euromonitor’s Sports system. Alongside this, Alan provides data-driven, compelling insight and analysis on professional top-flight team sports across domestic leagues globally, covering everything from match-day metrics and social media performance to cross-industry commercial partnership opportunities. Alan holds a Master’s degree in Ethics from Dublin City University, where he focused his thesis on contending moral philosophies of fairness in professional sports. In his spare time, Alan has contributed regularly to a national newspaper, analysing mixed martial arts events specifically.

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