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Business travel is ripe for a shake-up, with low-cost carriers and short-term rentals already muscling in. Business travel has the potential to become highly automated, more so than leisure travel, because it is a more frequent activity, whereby brands can deliver and improve on the product and service thanks to big data and AI. All travel brands need to consider business travel through a digital, consumer-centric lens to avoid losing out to disruptive forces.

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