Topic / Industry


Content Type

Topic / Industry


Content Type

Euromonitor to Speak at NRA Show 2017

April 13th, 2017

Name: NRA Show

Date: May 20-23

Location: McCormick Place | Chicago, IL


Event Description: Whether you want to try out new equipment, brush up on emerging trends, collaborate with more than 63,000 foodservice pros, or get hands-on culinary training, NRA Show has what you need. NRA Show has a little something for everyone: Fascinating new products, compelling education sessions, the coolest new tech, and, of course, exciting hands-on cooking demos and all your favorite chefs.

Speaker: Michael Schaefer, Global Lead – Food and Beverage

Session Title: Global Innovation: What We Can Learn From The Best New Concepts

Session Description: The restaurant industry is more competitive than ever before, forcing operators to work harder to keep up and innovate faster to get ahead. This session will explore the best of restaurant innovation around the world, with a focus on strategic examples operators can use to improve their own outlook. Coverage will include advancements in mobile technology, service innovation, loyalty strategies, menu trends, and new concept design.


Michael Schaefer

Michael Schaefer is Head of Beverages and Foodservice Research at Euromonitor International. He and his team track consumer trends, product innovations, and market evolution across the drinks and restaurant industries. Michael holds an M.A. in Russian and East European Studies from Stanford University and has been at Euromonitor since 2005.



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