By: Elton Morimitsu

    The launch edition of Tissue World São Paulo has concluded on a successful note attracting key tissue industry players from Brazil and South America. The event was launched with focus at the growing tissue industry in Brazil and South America, a fast growing market that did not have a dedicated tissue show yet to refer to. Brazil is an immense and unique country with a set of strict rules and regulations that operators must abide by in order to leverage its undisputed potential. While other neighboring countries equally show great potential, in particular Colombia, Peru and Chile. Hot related topics are discussed extensively during the conference and on the trade show floor with local and international exhibitors.

    Website: http://www.tissueworld.com/saopaulo

    Date: May 31 – June 2, 2017

    Location: Transamerica Expo Center, São Paulo, Brazil

    About the presentation: Elton Morimitsu, Research Analyst at Euromonitor International, will present the market key trends and opportunities in the Brazilian Tissue and Hygiene market. The presentation will discuss the Latin America market performance across key categories – toilet paper, tissues, kitchen towel, paper tableware and wipes – and the key drivers and trends behind the industry growth. He will specifically look at the Brazilian market performance during the country’s economic crisis. Finally, Elton will review market projections for the next five years, discussing opportunities for growth going forward.


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