Topic / Industry


Content Type

Topic / Industry


Content Type

Euromonitor to Speak at Money20/20 Europe 2017

March 22nd, 2017


Event Name: Money20/20 Europe

Date: June 26-28, 2017

Location: Copenhagen, Denmark

Event Description: Money20/20 is the largest global event enabling payments and financial services innovation for connected commerce at the intersection of mobile, retail, marketing services, data and technology. With more than 3,700 attendees, including 1,000 CEOs, from 75 countries this year, Money20/20 Europe is critical to realizing the vision of disruptive ways in which consumers and businesses manage, spend and borrow money.

Speaker: Michelle Evans – Digital Consumer Manager

Session Title: Europe’s Digital Consumers – Who They Are and How They Spend

Session Description: Technological advances are driving unprecedented changes across all aspects of commerce. As a result, today’s debate is more about where to deploy limited resources rather than the need for such a strategy. This presentation will help attendees understand different digital consumer types across Europe. By leveraging Euromonitor International’s new Digital Consumer Index, this presentation also will identify the next countries, industries and categories best positioned to spur the uptake of digital spend from tomorrow’s digital consumer. Attendees will leave this presentation with a better understanding of where to place its digital bets in order to guarantee the best return on investment.

Event Website:

For delegate passes please use the Discount Code: EUM2017


Michelle Evans

As the Global Head of Digital Consumer Research at Euromonitor International, Michelle Evans oversees digital research to provide actionable insights and in-depth analyses into how technology is fundamentally changing commerce. Recognized as a thought leader in digital commerce, she was named to Innotribe’s Power Women in Fintech in 2015 and Asian Entrepreneur’s Women on Top in Tech in 2016. She regularly shares her expertise across industry events whether as a speaker, chairperson or juror. Leveraging her master’s degree in journalism from Northwestern University, she authors a biweekly column in Forbes and has been quoted in several publications globally. She follows the technological advances that are shaping the way consumers browse and buy goods and services with her specialty spanning mobile payments, digital commerce, e-commerce, m-commerce, digital marketing and social media.



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