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By: Ayako Homma

    Name: LUXE PACK New York

    Date: May 10 & 11

    Location: Pier 92 | New York

    Link: http://www.luxepacknewyork.com/

    Event Description: LUXE PACK New York is the headquarters for paramount packaging products and solutions for the beauty, fragrance, wine & spirits, and fine foods industries. The exclusive event where today’s top packaging developers, marketing executives, and creative visionaries gather to offer the most impactful platform for business development.

    Moderator: Ayako Homma, Senior Research Analyst

    Session Title: Luxury Redefined: Luxury’s New Cornerstone

    Session Description: Luxury has traditionally been associated with exclusivity, status and quality. Changes in contemporary consumer behavior in western societies have led to the emergence of a new meaning and perception of luxury. ‘New luxury’ has been defined as ‘products and services that possess higher levels of quality, taste, and aspiration than other goods in the category. The traditional product/service value proposition is no longer adequate for reaching consumers or creating significant differentiation. Businesses must facilitate the enhancement of a seamless total experience for consumers, which determines whether products or services maintain competitive edges’. Hear from trend and packaging experts who will share micro and macro insight/solutions to succeed within this changing landscape.

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