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By: Utku Tansel

Event Name: LIMA Mind Mix Executive Forum

Date: 17-03-31, 9am

Location: Milan, Italy

Link: https://www.licensing.org/mindmix/

Event Description: Mind Mix is a two-day executive forum featuring high-level dialogue between leading global licensing professionals. The most important, trending topics that impact daily and long term business strategies will be discussed.

Speaker: Utku Tansel, Strategy Analyst – Licensing

Session Title: Emerging Retailing Business Models in Licensing

Session Description: The retail landscape in licensing is vitally important since it is perceived as the extension of the licensing world into real life. While limited shelf space dedicated for smaller IPs presents clear challenges, private label is an area that offers good opportunities. Direct-to-retail, gains popularity as it is increasingly utilised to improve margins. Given the temporality of many licenses, pop-up stores bode well with licensing and many experiment with the format ever more. Single brand concept, led largely by Disney stores, provides an ideal platform transiting the “New consumerism” and “Retailtainment” to experiential retail.

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