Event name: Upper Clash – Brands are getting political (Breakfast)
Date: March 16th 2017, 08.45am-10.30am
Location: Central London
Description: Political events have implications for domestic and cross border selling, as well as trade relationships. Brexit. Trump. Eurozone troubles. French elections. German elections. We’ll be discussing the potential impact of elections taking place in France and Germany on the UK retail industry, and how to manage marketing budget during election cycles.
Consumers are pushing brands and CEOs to use their influence to take political stances. Ivanka Trump, Nordstrom, Walkers, John Lewis, Lego, Uber and Grubhub have all found themselves the targets of boycotts and campaigns. How brands should react to boycotts and backlashes will be part of the conversation at this breakfast.
The event is a partnership featuring Aramex, Infinity Nation and Euromonitor.