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Online sales of food have typically lagged behind those of other FMCG products keeping the grocery store as the primary touch point for consumers. However, the landscape for food and drink internet retailing is shifting as new business models increase consumer engagement. Meal kit delivery services, such as Hello Fresh, Gousto and Blue Apron, have seemingly taken the market by storm by offering consumers the opportunity to eat well, reduce waste and all from the comfort of their smartphones.

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