Men-centric retail stores are on the rise in South Korea. A growing number of male consumers are becoming more conscious about their appearances and are also looking for more interesting ways to spend their leisure time. Retailers in South Korea are responding by creating men-centric lifestyle stores that cater to mostly to men in their 20s, 30s and 40s. Male consumers have high spending power and represent an under-tapped market potential, and if successfully implemented, these retail outlets are likely to continue gaining popularity over the forecast period.
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