By: Tim Barrett

With apparel and homewares increasingly sold online, it makes sense that a number of high profile retailers have discontinued their catalogues in recent years. To many, the costs of maintaining a catalogue simply outweigh what customers are still willing to spend via catalogues. This logic may be flawed. Despite a lack of orders via mail, there is still support for catalogues as important omnichannel and marketing assets, making them more valuable than many brands might think.

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