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By: Lisa Holmes

 

The latest in its proprietary consumer types research series, Euromonitor’s Shopper Types analysis focuses on shopping habits and preferences to profile like-minded consumers and help companies better understand and appeal to cohesive consumer segments in their target market. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared attitudes and behaviours, companies can better develop products and marketing campaigns that resonate with key customers.

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