Chinese tourists are visiting Australia with the intention to shop. Many of these tourists are buying luxury brands while they visit Australia, as the country has built its status as a luxury shopping destination with the arrival of many global luxury companies. National tourism campaigns are also specifically directed at Chinese tourists. According to Euromonitor data, foreign expenditure on luxury goods accounted for almost 30% of total sales in 2015, with a large proportion of these sales coming from Chinese tourists.
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