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By: John George

    The number of companies committing to sugar reduction is growing at an unprecedented rate, leading manufacturers and ingredients companies to find new alternatives to sweeten products. High-intensity sweeteners have long had a problem with consumer perception as they are artificial, so natural versions such as stevia and monk fruit are finding their way into many new products. These products, however, have issues with taste, and ingredients to mask these tastes are required in most products containing them.
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