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Sports nutrition sales exceeded EUR 16 Million in the Baltic States in 2016 over growing dynamically over the past few years. Consumers are adapting healthier lifestyles as participation rates in marathons and triathlons are soaring, and cross fit becomes more and more popular. Mass adoption of these products means sports nutrition is no longer being used just by professional athletes or bodybuilders, but also by amateur athletes as well. Local companies in the Baltic States are not quite significant in terms of market shares, but due to the increasing popularity of these products as well as shopping locally, they are poised to gain quite a bit over upcoming years.

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