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By: Andrew Burke

    The Progressive Pet Products Show in Chicago, also known as P3, is all about promoting new opportunities while showcasing new innovative products in the Pet Care industry.  Held on Chicago’s Navy Pier, the show featured over 450 exhibitors in total. The event included guest speakers and education programming, as well as a section of industry newcomers where visitors could place their vote for best new product.

    As owners continue to humanise their pets, many are looking to integrate their own healthy lifestyles (i.e. gluten-free, less processed, etc.) in their pet’s food. This was clear in the show, where the presence of more natural proposals was prominent. But pet humanisation trends has also generated strong demand for pet products, as owners purchased toys, apparel, technology and other accessories to make their pet part of the family.

    An interesting example of the humanisation trend in pet products present in the show included Pura Pet brand, which offers Oral Care and Shampoo products made with all natural ingredients. Another interesting note was that several products played to the health of pets as much as the health of their owners. One example was Lucy Pet’s ammonia free cat litter, which was developed with both the cat and cat owner in mind as ammonia can build up in a traditional litter box, posing health concerns to the cat and its owner.

    In general, P3 and its attendees enjoyed the presence of many national as well as global pet food brand leaders.  But it was the featured incubator pet product manufacturers that shaped the event.  Some of the most memorable products include a cat relaxation center/scratcher from Nature Side Cat, a more durable dog chew toy made from braided fleece from Knots of Fun, Primenove’s foldable pet carrier, and Saltsox urban dog footwear.

    New proposals and innovations like these have helped drive value growth in the pet industry as pet owners humanise their companions; premium raw or paleo diet foods, interactive treats and functional wellness products are expected to continue holding increasing allure.

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