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in-cosmetics-nth-america-extralong-cmyk

Name: in-cosmetics North America

Date: September 7-8, 2016

Location: New York

Link: http://www.in-cosmeticsnorthamerica.com/

Event Description: in-cosmetics, the leading portfolio of personal care ingredients events, is expanding to the world’s largest beauty and personal care market to bring you in-cosmetics North America. 150 exhibitors and 2000 North American cosmetic manufacturers are expected at the inaugural event  taking place at Pier 36 in New York City. Source 1000s of ingredients, raw materials and formulations, discover the latest products, find inspiration for your next launch and enhance your knowledge with a world class technical education programme.

Speaker: Amanda Hartzmark, Research Analyst

Session Title: US Market Trends and the Changing Consumer Landscape

Session Description

Attitudes and Behaviour:

  • Self-expression and individualism – how these behaviours are impacting consumer buying habits in colour cosmetics
  • Consumer interactions with social media
  • Consumer attitudes about natural products

Trends in Premium v. Mass products:

  • Masstige and the desire to have greater variety of higher quality and more enticing, yet affordable products
  • Rise of fragrance wardrobes and body mists
  • Re-packaging and product perceptions
  • Men’s grooming – new shave club segments between low end and more premium products

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