The consumer health industry in 2016 continues to be a dynamic category for investment and development. The industry will reach US $216 billion in 2016 by growing 3 percent from 2015. One of the main drivers of this growth is that more and more prescription drugs are switching to over the counter, especially in allergy care. This makes it easier for consumers to purchase these products. Globally, cough, cold and allergy remedies grew by over US $1 Billion in 2015. No other OTC category has had that level of growth in over 12 years.