According to Euromonitor International data, small cooking appliances and food preparation devices are expected to grow robustly over the next five years. Manufacturers are using new technology in order to satisfy consumer demand; mini-versions of products being a prime example. SEB Group recently launched various sizes of its light fryers, targeting two-person households. Oster, Ninja and Vitamix have also launched various sizes of blenders, targeting active, on-the-go consumers. These current trends show manufacturers customizing appliances to fit growing demand from various lifestyles of different consumers.