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According to our research, many developing economies are shifting from saving to investing behaviors with the global middle class forecasted to grow to more than one billion consumers by 2020. These shifts open up a world of opportunity for investors.

However, equity researchers and asset managers not rarely rely on information from multiple sources with diverse definitions and scope, providing the additional challenge of granting comparable data to back decision making. Although “big data” gains acceptance in the research world, clients find themselves viewing data as stale content.

In the white paper “How to Use Market Research for Best Results: Equity Research and Asset Management” four strategic uses of market research are reviewed as well as case studies that provide a clear understanding of how to leverage market intelligence among these companies. One of the most important is the comparison of companies against their peers and industry performance, which has become increasingly challenging in an each time more international business environment.

Another key use is estimating future performance using industry data and consumer trends. The analysis can be used to identify gaps in consumer preferences, map mid-to-long term demographic changes and anticipate shifts in demand. By applying this strategy, a mid-sized Japanese financial institution could better advise their clients about potential growth of aging population in North and Latin America.

The other strategic uses include understanding external forces influencing markets and increasing proactive idea generation. With information widely available, the assessment of what is valuable and what is nice to have is becoming increasingly important, particularly to those financial companies.

Download the white paper now to learn how to leverage your information.

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