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By: Joanna Chan

     

    The majority of sales in internet retailing in beauty and person care are generated by the Asia-Pacific region – most notably China, Korea and Japan. However, unlike their Western counterparts, consumers in the Asia-Pacific region prefer to purchase on their mobile phones. It stands to reason that M-commerce is crucial for the success of any beauty brand, and companies need to make strategic decisions on whether to launch their own mobile app or tap existing platforms.

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