The Internet of Things and technology fast advancement are deeply transforming businesses and governments in the MENA region, with digital innovation becoming increasingly crucial for competitiveness and economic growth. Smart technology can add trillions to the GDP of MENA economies and revenues of companies operating in the region. Euromonitor estimates the global market potential of smart cities to reach $3.3 trillion by 2025 with the GCC expected to become a global driver in Internet of Things (IoT) connected innovations.
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