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Challenges Ahead for the Home Improvement Industry

June 9th, 2016

 

Home Improvement is second only to home furnishings in the Home and Garden category in terms of value sales. The industry grew by just under 2% globally in 2015 despite a significant decline in Russia, one of the top 5 markets in Europe. Despite this growth, the industry faces many challenges in the mature markets of Europe and North America, where a number of demographic and socio-economic factors are changing the traditional Home Improvement consumer. Manufacturers and retailers face the need to adapt these to both their brand offering and selling space.

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Angéline Le Ménach

Angéline Le Ménach is a Home Industries Analyst at Euromonitor International. Angéline generates quality content and provides expert analysis in Home & Garden and Home Care industries over 80 countries world-wide by leveraging data and analysis of market trends to inform client’s strategic decisions. Angéline contributes her opinion in comment pieces and reports for Euromonitor through storytelling and insightful data visualization. Angéline graduated from La Rochelle Business School in France with an International Business Bachelor and studied at Stephen F. Austin State University in Texas during her college career.

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Leonardo Freitas

Leonardo Freitas is responsible for conducting research and producing in-depth content for industries such as Toys and Games, Tissue and Hygiene and Home Care industries in Brazil. He has a bachelor’s degree in International Affairs, focused on business marketing from ESPM in São Paulo. Leonardo has more than four years of experience in business intelligence and consulting.

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