When looking at away-from-home tissue products, developed markets do not offer much growth as many of the markets are already saturated. Manufacturers should be examining the growth of correlating industries to examine new areas for growth, especially in the consumer foodservice industry. Monitoring growth in the foodservice industry can give away-from-home tissue companies a better understanding of where consumers are spending their money and opportunities for away-from-home tissue products. In this podcast, Elizabeth Friend, Consumer Foodservice Strategy Analyst, explains how to use Euromonitor’s consumer foodservice data to pinpoint growth markets for away-from-home tissue companies.

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