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By: Yu Xian Lim

 

Alibaba recently purchased Malaysian-based online retailer Lazada, and both companies are expected to benefit from the deal as southeast Asia is a potential lucrative market. Although Alibaba will provide a large injection of funds to Lazada, a large part of the success of the companies relies on Lazada, who holds the necessary experience in dealing with different challenges presented by individual countries in southeast Asia.

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