Reaching US$425 billion in 2015 the beauty industry sustained its relatively stable growth, despite deceleration in the key markets of China and Brazil. Colour cosmetics and premium beauty gave a strong boost to global performance, driven by strong demand for high quality, self-expression and individualism. Premium beauty reached historic highs in 2015 fuelled by the US, while the continued penetration of staple categories maintains opportunities in mass beauty in Asia Pacific.

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