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IDEA Logo

Name: IDEA 2016

Event Link: http://www.inda.org/idea16/

Event Date: May 3, 2016

Event Location: Boston, Massachusetts | Boston Convention and Exhibition Center

Description: IDEA 2016 is INDA’s largest event.  IDEA is part of a three-year event cycle held in conjunction with our counterparts in Europe (EDANA has INDEX) and Asia (ANFA has ANNEX).  IDEA attracts over 6000 attendees and over 500 exhibitors.  Unlike other INDA events, the conference portion of IDEA is limited solely to discussions about markets.  IDEA 2016 will feature speakers who are experts on the following regions:  North America, South America, Europe, China and the Middle East.  Each speaker will have 45-minutes to discuss pressing issues/concerns/trends in those markets.

Speaker: Euromonitor Head of Tissue and Hygiene research, Svetlana Uduslivaia, will present on The Retail Disposable Hygiene Product Trends in China in 2016 and Beyond.

In 2015, China was the number one global market in retail value sales of disposable hygiene products. Growing household disposable incomes, rising hygiene awareness along with manufacturers extending their distribution networks with a growing number of value-added offerings have been the chief drivers of growth. Euromonitor presentation will look at current trends and drivers of growth in China’s retail disposable hygiene market, with particular focus on diapers, feminine care, adult incontinence and personal care wipes. The presentation will review the evolving competitive landscape, with closer look at product innovation trends as well as “made in Japan” trend. Furthermore, the presentation will assess the future development of the retail hygiene market in the country, with forecast and expected performance of the key products categories through 2020.

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