M-Pesa, a mobile-phone based money transferring service, has been popular in Kenya for some time and was launched in India in 2013. However, this service has not proved as popular in India due to the country’s regulations imposed on mobile money services. There was also a problem in getting word to India’s diverse rural population. Vodafone, the owners of the service, have implemented strategies to make M-Pesa more successful in the country, where mobile money service has immense potential.
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