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By: Jack Skelly

PepsiCo-market-share-europe

Unlike confectionery, sweet and savoury snacks enjoyed another good year, growing 5% in US$ constant value sales. Pepsi remains dominant globally, achieving number one status in 43 out of 80 markets. Pepsi possesses an enviable combination of leadership in high spend but low growth Western markets and low spend but high growth ones such as India. That said, health concerns are pushing snack manufacturers to diversify – hence Pepsi’s attempt at purchasing a stake in yoghurt maker Chobani.

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