Event: Fórum Panrotas 2016
Date: 2016, March 15-16, Golden Hall – WTC Events Center, São Paulo
Save the date for our presentation: Tuesday (15), 2.50-3.15pm
The event: Fórum Panrotas will celebrate its 14th consecutive edition in 2016. It is recognized in Brazil as the largest and more relevant event for the travel industry, bringing in every edition trends and discussions on matters that impact the sector, such as marketing, sales, management, distribution, sustainability and technology. For two full days, this annual event draws together all the leaders of our industry, bringing the best speakers and panelists, both from Brazil and from overseas. It takes place in São Paulo, the largest city in Latin America, as well as the headquarters of the majority of companies in the travel segment: airlines, hotels, cruise lines, car rentals and others.
About the presentation: Caroline Bremner, Head of Travel Research in Euromonitor International, is going to discuss the trends for the future of travel in the presentation “Disruption and Shifts in Future Travel Booking”.
The travel industry is in a state of constant disruption by new technology and we’re seeing the shift to a mobile-first world. Technological upheaval is having a profound effect on traditional brands and giving rise to new business models such as mobile travel agents and the sharing economy. Caroline Bremner, Head of Travel at Euromonitor International, takes a look at what the future may hold for travel brands in an omni-channel, multi-device world where consumers demand ever greater personalisation.