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Asahi’s acquisition of the Peroni, Grolsch and Meantime brands is the latest step in A-B Inbev’s plan in dealing with the regulatory difficulties amassed from taking over SABMiller. Although it seems that Asahi has overpaid for the brands, the price indicates the scarcity of the brands and Asahi’s willingness to expand outside of its home Japanese market. These kinds of divestments from AB-Inbev will most likely mark the future of the company.

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