By: Virginia Lee

Three key trends are impacting global hot drinks: premiumisation, growth in specialist coffee shops and tea boutiques, and a health positioning. In the podcast Euromonitor International’s Senior Beverages Analyst Virginia Lee discusses how growing consumer sophistication is leading to growth in handcrafted coffee and tea drinks and premium teas in “third wave” coffee shops and tea specialists. She also discusses how coffee and malt-based hot drinks companies are now marketing health benefits to sell their products.

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