About the event: ESOMAR is delighted to return to Latin America, this time in the thriving and booming regional hub of Colombia! As the leading research event in the region, this is a must-attend 2-day conference for those planning or doing business within the vibrant and innovative LATAM area. Join us in Bogota and learn and connect with the research leaders of the region and beyond aiming to set a research renovation agenda. How to renovate research methodologies to solve business and social challenges?
About our conference: Please join Lourdes Chavarria, Consulting Manager at Euromonitor International in her conference “Illicit trade: Winners and losers”. Despite the efforts of global organisations, governments and companies in controlling illicit trade, the phenomenon continues to be a latent threat for the global economy. According to the World Economic Forum, the global value of illicit trade and transnational activities is estimated at between 8% and 15% of global GDP, potentially reaching as high as US$12 trillion in 2014. Each year, an increasing number of goods and brands are affected by illicit trade. To help the business community understand and define strategies to deal with the growing threat posed by the illicit trade, Euromonitor International has conducted extensive research on this topic. With this paper, we aim to draw attention to a global issue and describe the main winners and losers of the illicit trade.
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