Consumer health will be an exciting industry in 2016 and beyond. The category is set to grow by 16 percent to 2020, not counting the potential prescription to OTC switches that may come to the market. Asia Pacific and North America will represent 67 percent of sales to 2020, but the Middle East and Africa will grow at the fastest rate. The millennial generation is going to be important to the expansion of the consumer health industry as they support growing digital trends and help connect the dots of health.
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