Consumer health is a hot industry at the moment, worth about US$ 211 billion in 2015. These days, consumers are owning their health in an era where digital technology is helping them be responsible with self-care and self-medication. Consumers are paying more attention to what they’re eating and their physical activity to prevent disease; a trend called health optimisation. This goal of this trends is to reduce the sick years in people’s lives. Natural healing is an extension of this trend, and herbal and traditional supplements are worth about US$ 36 billion in 2015.
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