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By: Giedrius Daujotas

SCIP

Event name: The SCIP Madrid Summit

Date: November 3-5, 2015

Location: Madrid, Spain, Melia Avenida America

Programme: View pdf

Event description: The SCIP (Society for Strategic and Competitive Intelligence Professionals) “Game Changers” conference brings together professionals in the business intelligence, strategy planning and competitive intelligence fields.  The central focus of this year’s conference will be on new business intelligence tools, frameworks and innovations, with attendance from key FMCG companies.

Presentation time: Thursday, November 5th, 15:30

Session: “Objective Competitor Identification – Challenges and Opportunities”

Speakers: Giedrius Daujotas – Analytics Manager; Virgilijus Narusevicius – Senior Data Scientist

Presentation description: The presentation will take you to a journey to Competitor Analytics and will let you visually explore how product launches, strategic drift and competitor actions have impacted the market overlap and competitive distance between companies and their competitors. Listening to this presentation you will be able to walk in competitor shoes and see how competitor sees you; understand why competitive distance changes over time; discover white spaces and portfolio gaps as well as find out how competitive position differs in emerging vs developed markets.

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