By: Alina Scheinker

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The trend of natural and organic products is creating quite a buzz in the fashion and beauty scene and has been for some time. However in emerging markets such as India, pricing remains an issue as players in these markets look to target the emerging middle class. Branding, therefore, plays an important role, and in India, spokespeople for these natural products include Bollywood stars. Although mass brands continue to dominate the beauty care market in India, premium brands are growing faster from a smaller base.

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