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Niche Fragrances Present Market Winners but Fiercer Competition Calls For Sharper Focus

Euromonitor International is pleased to once again be presenting at Beyond Beauty in Paris, France on Tuesday 15th September 2015. Nicholas Micallef, Industry Analyst in Beauty and Personal Care, offers a preview of his discussion on the current activity in niche fragrances. The prevailing activity in the mainstream fragrances market struggles to arouse significant consumer interest. While the niche segment bucks this trend, its present boom carries its risks as competitive pressures intensify.

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