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Png_protienOverview-v1.1

The average global consumer buys 18g of protein a day from packaged food and soft drinks. There is significant regional variation, with Asia Pacific buying 9g compared to 49g in Western Europe. For further analysis of the high protein trend, see the Passport Nutrition global briefing titled “How the World Buys its Protein: Nutritional Necessity Versus Dietary Fad“.

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