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Super premium foodservice operators, which include coffee shops and bakery cafes, are expanding internationally and looking to Japan to take that first step. Many of these operators are creating an artisanal spin on concepts that are tried and true, and Japan is a natural step in their business plans. The country has been offering expertly crafted food and beverages at low prices for years, including noodle shops, bars, and other traditional formats. This makes premium concepts an easier sell for consumers in the country.

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