The major focus for digital and technology over the next fifteen years will be driving growth and connectivity. In 2030, the world will have 1.5 times as many mobile subscriptions as people. Additionally, as digital lives become increasingly mobile, digital channels will integrate (social, commerce, gaming etc.). As connectivity becomes less of a luxury and more of a necessity, we will see changes in consumer lifestyles and consumption trends as well. Listen to the podcast for complete insights.