By: Media Eghbal

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India is set to become the world’s largest population by 2025. This demographic milestone will also result in it being home to the largest female consumer market and the biggest labour force globally. In fact, the working-age population will surpass 1 billion by 2030 providing it with a huge competitive edge over other emerging markets. Yet a large urban/rural divide, skills shortages and unplanned urbanisation means its population dynamics also create challenges.


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