fbpx


Listen as MP3

Coca-Cola‘s brand image, as an obvious symbol of Americana, Western consumerism and pop culture is a powerful icon. The brand has worked tirelessly through product placement and designer collaboration to make Diet Coke the it-drink of the fashion industry.  This podcast examines the marketing tactics that helped Coke achieve this status, from packaging innovation and personal relationships to product history.  Listen for complete insights.

About Our Research

Request a complimentary demonstration of our award-winning market research today.