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Through widespread access to and use of electronic devices, consumers today are more connected to one another, and to the world around them, than ever before. This continuous access to technology has turned many in all corners of the globe into “hyperconnected consumers”, with new purchasing habits and preferences for interacting with the social and commercial worlds around them that are directly shaped by their heavy use of technology. To learn more about these hyperconnected consumers, Euromonitor International surveyed over 8,000 online consumers in 16 markets in December 2014.

This presentation, given at a Women in Research (WIRe) event in Chicago on June 11, 2015, explores how brands and retailers can connect the hyperconnected consumer’s desire for immediacy, transparency, and convenience with new strategies for reaching this segment online, in the physical world, while shopping, and via mobile.

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