Location: Porte de Versailles – Paris, France
About the conference:
Beyond Beauty Paris will take place from the 15th to the 17th September 2015, at Porte de Versailles, with a fresh new dynamic as well as a new team. After 12 years of experience, now more than ever, the 2015 edition of Beyond Beauty looks towards the future and to what it has in store: what’s at stake, and the challenges to overcome.
This year 3 major themes will be proposed: SKINCARE, FRAGRANCE and TRENDS, presented through our expert led conferences programmes, thematic exhibition areas, two unique competitions and a selection of exhibitors with innovative products and services.
Gathering the entire supply chain– from suppliers to finished products – Beyond Beauty Paris is a true beauty platform with a “360 degrees” perspective
Title: Reconnecting Fragrance to Its Artistic Value
Speaker: Nicholas Micallef, Industry Analyst – Beauty and Personal Care
Presentation Date & Time: Tuesday September 15 from 10 a.m to 10:45 a.m
Presentation Outline: While developing regions are anticipated to contribute the greatest growth to fragrances over 2014-2019, developed markets are in a state of saturation. A rapid launch activity in the mainstream market is not necessarily indicative of unabated innovation, but merely of a category that struggles to provide a captivating offer, leading to a short-lived market presence. On the other hand, the genuinely novel is making leaps and bounds as evidenced by the expansion of niche perfumeries. Even regional players in markets where the use of scent is culturally ingrained, namely the Middle East, while they are positioned as mainstream players in their home markets, they are establishing themselves as niche in Western cities. Niche perfumeries’ main challenge is their present growth. Any deviation from their focus on the creative value and the use of high quality ingredients is likely to alienate perfume enthusiasts. Their exclusive nature is not for democratising but to satisfy a defined consumer group who appreciates perfume for its artistic value.