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Constant access to the internet allows online consumers to research products, compare prices and buy just about anything they need, whether from the comfort of their own home or while on the go. As a result of this flexibility, purchase decision-making is now done on a number of devices and in multiple locations.

To better understand the differing uses of technology in the shopping process among today’s “hyperconnected” consumers, Euromonitor International surveyed 8100 online consumers in 16 markets. This video compares the use of technology in shopping between a Baby Boomer in the US and an internet-connected Millennial in China.

Download an extract of the survey report.

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