Event: Cleaning Products Europe
Date: 25 March 2015
Location: Novotel Barcelona City, Spain
Event Description: All of the biggest names from across the cleaning products value chain, from household and I&I cleaning products manufacturers to chemical suppliers, regulatory bodies and retail, will be in Barcelona, Spain from 25-26 March for Cleaning Products Europe 2015.
Presentation Time: 9:45 am – 25 March 2015
Presentation Title: Kick out the jams: opportunities for a broader, global automatic dish washing market
Presentation Description: Automatic dish washing is unusual in the fact that sales are so restricted to the Western European and North American markets. With sales of both machines and detergents across both regions suffering due to the recession as well as reformulation following the ban on phosphates in the US, the time for automatic dishwashing to spread its wings is now. Automatic dishwashing has many advantages but also many barriers to overcome in order to make this leap into developing markets, a difficult job perhaps but not beyond a category which continues to be strong on innovation.