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Case Study: Identifying Potential Targets for Milk Products after the end of EU Milk Quotas

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By: John George

    At the end of March 2015, the European Union will abolish milk quotas, meaning EU member states are no longer restricted on the amount of milk they can produce. This increased output means a likely oversupply of milk. Using Passport and Euromonitor’s Competitor Analytics system, Euromonitor identifies key markets, categories and companies that ingredients suppliers should target.

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