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Consumer types can be a powerful tool to help companies better understand and appeal to their target market. The following videos provide snapshots of country-specific consumer types, focusing on the top personality traits and key demographics of five consumer segments in each market.

For more Consumer Types Analysis

Euromonitor’s new white paper  profiles seven global consumer types and offers tips for reaching these different segments. In addition, full reports with in-depth analysis of 45 country-level consumer types across nine global markets, such as the examples shown above, are available to Passport Survey subscribers and can also be purchased as standalone reports.

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