By: Mark Strobel

2014 marks a highly eventful year for the US over-the-counter (OTC) remedies market. Among the most influential trends are the shifting competitive landscape as a result of mergers and acquisitions, the continued success of recovering brands post manufacturing disruptions leading to a decline in private label share, and prescription to OTC switches making a strong splash in the market and breathing life into what have been sluggish OTC categories.

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